Corporate Identity

Your corporate identity needs to be fluid, once your logo has been created or updated you'll need many more elements to make the logo truly versatile and have the ability to be used across all applications. The Bigger Boat designs identity systems that are dynamic and allow for the ever-changing needs of our clients and their customers. Consistency combined with flexibility is essential.

Consistency
The Bigger Boat only ever creates identity systems that form a cohesive bank of visual elements that continually identify the client, and their message to its target audience. Being consistent is central to effective branding but should never be at the detriment of creativity. A predictable and lifeless identity system is likely to fail. Power, clarity of message and a unique approach must work hand in hand with consistency.

Accommodating
It's essential to understand who will be working with and using the identity system. It should be graphically appropriate and capable of accommodating the requirements and personality of the client.

Flexibility
The Bigger Boats corporate identity systems are always organic, living documents and allow for the clients own modifications. As much as we love working with our clients brands we're experienced enough to know that other creatives will have to work with our customers identity so we have to plan for enough variables within the system to keep the identity fresh.