Retail POS

Point of sale (POS) or point of purchase (POP) is all about influencing consumers in-store, by either helping them navigate better, or by increasing spend through promotions. This is a vital form of in-store communication, so it’s important that it’s designed and produced to the highest standard.

In-store space is often at a premium and the attention span of the shopper is often at a minimum (Doug has lots of experience in shopping with two children under 6 years old!). POS creative should attract attention and needs to communicate clear, simple messages, to be effective.

The Bigger Boat has expertise and importantly experience, in POS design and production. Over the years we’ve built up a network approved POS suppliers who we have worked with to produce:

• FSDU (Free standing display units)
• Shipper Units (like an FSDU but on a pallet)
• Vinyls  (window or floor)
• Posters (window or in-store)
• Hangers (ceiling or shelf)
• Wobblers
• Shelf strips