eCommerce

eCommerce is very competitive. It’s a crowded market place, but you shouldn’t let that put you off. It's not necessarily about being the cheapest or the most unique, although that certainly helps. Allowing potential buyers to find you and then inspiring confidence in your customer by using simple and secure design and buld techniques is essential.

Very few e-Commerce websites do everything right. To make people part with their hard earned cash everything has to be right - design, navigation, content and technical build.

eCommerce Website Design
A browsers decision to stay on your site or to leave is often made within 30 seconds. It’s important that your site stands out and engages your target audience. Your site should reflect your brand and your products should be well presented.

eCommerce Website Navigation 
Easy navigation is critical for eCommerce stores. Website visitors need to be able to find and purchase your products easily. If navigation isn’t easy you risk confusing them, and quite often that means you’ve lost the sale.

Our philosophy is simple… keep it simple! Make navigation clear, obvious and easy.

eCommerce Copy & Images
The way you present and describe a product directly affects sales. Products need to be well photographed and should include alternative views. Your visitors can’t pick up and touch the product so your images need to work as hard as possible for you. Product copy should be informative, easy to read and should work for search engines.

eCommerce Build
All our eCommerce websites are developed and maintained in-house. We build using good practice coding techniques, so all our sites are accessible and are search engine friendly.

Being modular, scalable and flexible, our sites can be adapted to meet all your business needs: From basic online ordering to high volume sales and vast product catalogues.

The Bigger Boat’s eCommerce stores are fully content managed, giving the client full control over copy and images.