Email Marketing

If you’re not collecting email addresses, you’re missing out on one of the single most important ways to communicate with your customers! Companies often overlook email marketing, but they shouldn’t, it’s a responsive and cost effective method of communication.

The Bigger Boat can help you create email campaigns that help you build and maintain long term relationships with your customers. Our experience ensures that emails get to your customers (not blocked by spam filters),  are opened and importantly, clicked on! In other words, drive traffic to your website and generate sales!

Like our websites, our HTML emails are designed and built in house. We test across all major email clients: Outlook, Mac mail, Entourage, etc. to ensure your email campaign reaches your customer looking and working like it should do. Email marketing works for Business-to-Business (B2B) or Business-to-Consumer (B2C) companies alike.

B2B
A great way to cross sell or up-sell additional services to your existing customers, target unconverted prospects, conduct research, broadcast corporate newsletters, or make a direct sale!

B2C
Great for cross selling, up selling and viral communications. Target your database with personalised product emails, sales offers, new products, best sellers, special promotions and competitions.

Database
The foundation of a successful email campaign is data, the more information you have about your customers the more targeted we can be. The basics are using names to enable personalised emails. More sophisticated data could allow segmentation by sex, purchase frequency, value, product previously ordered, etc. The more data you have the more targeted you can potentially be.

Statistics
As well as email campaign stats, like open rates, forwards and click throughs, all email broadcasts are linked to Google analytics to track campaign performance and return on investment (ROI).

We can even tell you who opened your email, who didn't and who on your database is on Twitter, Facebook or Linked In.