Publications

Online publications are a great way to reach new customers worldwide. It can increase your digital footprint cost effectively with published newsletters, brochures, catalogues or magazines.

Designing for online publications is very different from designing for print. You’re not limited by a print budget, so the document can be whatever size you want and how many pages you want. You can devote more space to selling products or services than you might be able to with printed literature. You can distribute it to as many people as possible without worrying about postage costs. The publication is hosted online allowing you to link to it as many times as you like. You can email your clients to notify them of your publication, embed the document on your website or distribute through social media… or do all 3!

Publications can be embedded with active hyper links to drive traffic to your site and the content is read by search engines which can can play a major part in SEO campaigns. We can provide statistics like the number of readers, number of page views or who’s linking to your document, add that to Google analytics information and you’ll be able to track the ROI of your online publication.

The benefits of online publications include:

• Low cost compared to print
• Drive traffic to your website
• Read by search engines
• Integration with social media
• Compatible with most mobiles via an app
• Detailed statistics for ROI analysis