Search Engine Optimisation

How do you visit websites? The most likely answer is through a search engine. Recent research showed that 85% of users enter the name of the site they want to visit into a search engine, even when they know the web address (url). Why? Because it’s quicker!

It is therefore important that your website is 'findable' on search engines for your brand and products/services. SEO is all about driving traffic to your site. More traffic means more sales or leads!

Be wary of anyone who promises to get you top of Google! There are no guarantees with SEO or quick fixes. We have a great understanding of how search engines read (spider) and rank (index) websites, allowing us to make substantial improvements to your natural (organic) rankings. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of campaigns.

We also have expertise in Pay-per-click (PPC) advertising. PPC is a great channel for creating immediate visibility within search engines whilst the much slower natural rankings, often taking many months, start to increase. Because of the speed of PPC it is also a great platform for testing. Many keywords can be analysed for their effectiveness, with successful terms being written into the long-term natural SEO plan

Each website is unique; We don’t operate a one size fits all approach; we evaluate your site, your needs and propose a suitable strategy. The Bigger Boat offer the following services:

• Keyword, competitor and market analysis    
• Onsite Optimisation
• Link Building (internal & external)
• PPC Advertising
• Reporting and monitoring

SEO should always be treated as an ongoing project. Search engines can change how they rank sites. Competitors can invest in their own SEO campaigns, so it’s important to perform regular monthly updates.