Online Strategy

A business’s online strategy is crucial to its success. Brands are increasingly realising the value of online marketing. An e-marketing campaign can often be seen by more of your target audience than a TV or print campaign. What’s more, your customers can explore your brand more thoroughly online, allowing you to tell your brand or companies story more effectively.

e-marketing is a highly responsive and targeted way to talk to your customers, so what’s the catch…Is it expensive? Put simply, No! Compare the cost of an email campaign to the cost of a direct mail campaign and email is likely to be 4 or 5 times cheaper. Compare an SEO campaign to off-line advertising and the cost difference will be even greater.

Digital marketing is pure direct marketing. A campaign is created, tested, implemented, analysed and the cycle starts again. The advantage of online media over traditional is that the whole cycle can be completed quicker. You can get to the important ROI analysis quicker, allowing you to react quickly to increase sales or leads for your business.

Your online strategy is therefore vital to your business. Our experience and expertise allows us to make informed recommendations that are tailored to your business needs. We know what works and more importantly how and why.

The Bigger Boat have a great track record in delivering intelligent online marketing campaigns, including:

Website design & development
Email marketing,
Pay per click advertising
Banner advertising (affiliate marketing)
Natural search engine optimisation (organic SEO)

Brand Consistency
Delivering a consistent message online and offline is crucial to a campaigns success. Re-enforcing messages across various channels can be the key to generating higher response rates and ROI. The Bigger Boat are designers, branding-experts and marketing professionals, we always aim to integrate your existing brand strategy online, unless we think it’s wrong… we’re not afraid to tell you if we think there’s a better way of doing something.