Web Design

We are a design-led agency, but the effectiveness of a website is not just in the design. Everything has to be right - design, navigation, content and technical build.

The Bigger Boat is an experienced team of designers, marketers and web developers. To develop a successful website you need a digital agency that understands all of these aspects. Many agencies offer website design services, some are good at design but technically poor, others are real techies that can’t design. The Bigger Boat is the exception, we’re a well balanced web design agency that offers the full digital package.

We use tried and tested methods to ensure that our sites look great, are easy to navigate and are built well.

Website Design
A users decision to stay on your site or leave is often made within 30 seconds. It’s important that your site stands out and engages your target audience. Our experienced design team create concepts based on your brand, your target market and your online strategy. We know what works and more importantly how and why.

Website Navigation
Have you ever watched someone browsing a website? Do they navigate the site like you? The most likely answer is no. People navigate sites based on their previous experiences, they do what they’re used to doing. If your site doesn’t match their experiences and isn’t intuitive you risk confusing them, and quite often that means you’ve lost them. Our philosophy is to keep it simple! Make navigation clear, obvious and easy.

Content
Copy and Images can be the difference between a good and a bad website, or a site that works and a site that doesn’t. Images should be interesting, engaging and tell a story. Copy is critical, it’s how you deliver key messages, it should reflect your brand personality… and it affects SEO. The Bigger Boat can copy write your website so that it works harder for you and search engines. 

Website Build
We build all our sites using good practice coding techniques to ensure all our sites are accessible and are search engine friendly. Our sites are developed and maintained in-house; we do not design sites and then pass them to 3rd parties to be built. We have experience in building static websites, content managed websites (CMS), HTML, php, flash, and sql databases. 

The Bigger Boat is experienced in all aspects.