Azaria Rebrand

The Bigger Boat was recently asked to help Azaria PR reposition their business as “The Family PR Agency”. The new brand positioning reflects the different sectors Azaria cover; baby, beauty, wellbeing, gifts and toy – PR for all the family. The new offering is designed to make Azaria stand out from the crowd, reflect their experience and to help them win new business.

Working with Azaria we created a new logo mark based on the Keep Calm Carry On posters. The bright and interchangeable colour palette is designed to give Azaria freedom with colour choice, whilst still being consistent.  The new logo mark includes the strapline “For Better Relations” – 3 words that really sum up what Azaria is all about.

As part of the re-brand we designed their Family Report. This is a 12pp guide to the modern family, Azaria conducted research amongst 100’s of parents to get a real picture on spending patterns, leisure time and interests of the current UK family. Take a look at the family report here

A big part of the re-brand was the complete redesign and build of the Azaria website. The new site needed to reflect the Agency positioning and needed to project the businesses credentials to big brand clients. TBB designed and built a bespoke CMS website based around the family home. Each top-level page is a room in the family home, with furniture and graphics designed to reflect Azaria’s personality and offering. The site has some unique animated elements designed to give the site the “flash feel” of the big London agency competition.

The new brand and website launched at the star studded Baby for Trade show at Olympia, London.  Amber, Managing Director at Azaria said: “The new brand and website look fantastic, we’re really pleased with our new look, and the launch at Olympia was a great success, we picked up some excellent new business leads”.