Naturally Cool Kids Branding

The Bigger Boat has recently helped launch a new range of natural skincare products called Naturally Cool Kids.  Fiona Wood, winner of the North West, Barclays Take One Small Step competition, won £50,000 to set up a company and develop a range of products. 

The Bigger Boat was appointed to handle the branding and packaging after a 4-way pitch involving Yorkshire design agencies. TBB created a bright, playful and eye-catching brand, and a character called NiCK to bring the packaging to life and to help it stand out on shelf. 

The Naturally Cool Kids product range is a completely natural collection of summer skin protection and winter soothers. All of the products have been innovatively designed to help make parents lives easier by being quick to apply, easy to use and mess-free. The Bigger Boat created a look that would mirror this quick, easy and fun messaging with bright colours, bold writing and easy to see product names and directions. 

Creative Director, Doug Main explains: “The Naturally Cool Kids brand is all about being an antidote to the 'run of the mill' range of skincare for kids. Instead of using clinical, green and white graphics that most parents and children don’t like, we have created an identity for Naturally Cool Kids that really will appeal to consumers.  We have used bright colours, playful messages and a cute character to really engage with children so they want to use the products themselves, but also create a trustworthy identity that parents will trust and be happy to buy for their children.”

As well as creating the brand and packaging, The Bigger Boat has also developed the Naturally Cool Kids website www.naturallycoolkids.com and marketing collateral.

TBB helped NCK beyond creative and digital, by recommending an Intellectual Property solicitor, Dellapina Diaz, as well as introducing baby PR specialist, Azaria, to help promote the new product range.  

The NCK product range launched at the Harrogate Nursery Fair, for trade buyers. After a successful show the products are now on sale in many independent shops throughout the UK. NCK have also recently signed a partnership agreement with John Lewis – a fantastic result in such a short space of time. They’ve also received an invitation to attend the MTV movie awards in Beverly Hills, to contribute samples for celebrities!