Digital High Street - Ecommerce Website

Digital High Street approached The Bigger Boat to create their brand identity and to design and build their first eCommerce website.

Digital High Street’s unique relationship with high quality manufacturers throughout the UK and Europe gives them an opportunity to sell a diverse range of quality products online. The DHS brand is all about product quality and commitment to the customer, they aim to deliver a first class online shopping experience, from landing page to delivery.

With the brief established, The Bigger Boat created a brand that would communicate the service and quality proposition. As well as creating the identity TBB developed a mechanism for launching multiple stores under one brand. Using this brand system we created a clean, sophisticated, and easy-to-navigate ecommerce website. Take a look at the site here – Lighting on The Digital High Street.

The website was developed using the increasingly popular Magento Ecommerce framework, giving DHS a sound online platform to grow their business and launch multiple stores.

Digital Director, Lee Boothroyd said, “Magento is a robust ecommerce platform that’s popular amongst many online retailers all over the world. The out of the box installation is feature rich and well thought out. But to develop a bespoke designed site, you need to work with an agency that understands exactly how to design and develop within a system like this”.

We continue to work with DHS on an on-going basis as the appointed digital marketing agency, working on strategy, advertising and search.