TOG24 Spring/Summer Site & eMagazine

TOG24 is a performance outdoor clothing brand, with stores throughout the UK. TOG24 asked The Bigger Boat to re-develop their existing brand website for the new Spring/Summer 2010 season. The brief was to engage the target audience, demonstrate the new Spring/Summer clothing range and reflect the brand essence “Discover Life”.

Website updates included creating flash movies to tell the “discover life” story, adding wallpapers, using 360 degree product views and integrating the new online magazine.

The new eMagazine was developed to increase TOG24’s digital footprint even further, to promote the new season clothing and provoke interaction with the brand. The magazine features the latest offers, new arrivals, details of the new summer competion and links directly through to the "buy now" page in the online store. 

Measuring the return on investment for our clients is an important part of what we do at The Bigger Boat. TOG24 were delighted to hear that since the launch of the Spring/Summer site and magazine, traffic from the brand site to the ecommerce site has increased 23.6% and transactions have increased 25%.

Visit the new TOG24 website