Azaria PR wanted to reposition their business as ‘The Family PR Agency’. The new brand positioning reflects the different sectors Azaria cover; baby, beauty, wellbeing, gifts and toy - PR for all the family. The new offering was designed to make Azaria stand out from the crowd, reflect their experience and to help them win big brand clients - something they we’re struggling to achieve.
We created a new logo mark based on the Keep Calm Carry On posters. The bright and interchangeable colour palette is designed to give Azaria freedom with colour choice, whilst still being consistent. The new logo mark includes the strap line ‘For Better Relations’ - 3 words that really sum up what Azaria is all about.
Return on Investment
The new brand launched at the Baby for Trade show in Olympia, London. In the months following the rebrand Azaria went on to win 3 big name clients, which is what they had been striving to achieve.
What we delivered
What the client said
The Bigger Boat has been a great company to work with; they handled our company’s rebrand and website redesign on brief, on target and on time, and we are very pleased with the end result. We recommend their services to our contacts.
Amber Steventon, Azaria PR