A box full of surprises at Packaging Innovations for Celloglas

The Bigger Boat have worked alongside Celloglas to continuously to develop their marketing and online presence as a print finishing brand. Last month, we were down at the Packaging Innovations show at Olympia London, on a mission to reintroduce their print finishes to brands and designers and ask them to “forget what you think you know about us and discover new possibilities”.

Keen to widen imaginations and get creativity flowing, Celloglas wanted to help their audiences to understand the scope within Celloglas’ infinite range of creative finishes, especially of what can be achieved when used alongside Mirri, their metallic paper and board.

The Bigger Boat were tasked with coming up with a creative concept which best suited the clients need for a WOW factor. What better way to do this than 16 pre-hung boxes, each with their own snippet of witty copy & surprise inside! Accompanying the box stand, were 16 beautifully designed & finished Ampersand Samples (A campaign which ran alongside the packaging event), for people to take away with them. We need not explain the glitzy showstopper - the giant ampersand we had made (covered in Mirri Sparkle, of course) We wanted to come up with something that we knew nobody else will have thought of, or seen before. 

“It’s time to up the ante of creativity in packaging and explore new techniques, new finishes, new tricks of the trade. We want brands to take a closer look at what luxury packaging can look like and see that so much more is possible. The message very much is ‘You’ve started, we can finish.’” – Richard Pinkney, Business Development Director 

Overall the stand was a huge success and had everyone talking, asking questions about the possibilities of the finishes & interacting with the stand and Celloglas’ representatives. Amongst the print finishes on show were thermochromic ink, foil blocking with an emboss, glow in the dark ink, debossing, glitter varnish, soft touch lamination and textured finishes such as their new product, Stipple Varnish. To see more of Celloglas work, head over to their website here

Posted by Dave Learmont on October 17, 2017