new signs ups to email.
increase in followers on Instagram.
increase in reach on Instagram.
increase in Instagram profile visits.
increase in Facebook likes.
increase in page views.
Leading doll brand BABY born released its now much-loved BABY born Surprise Mini Babies series to much excitement from the brand’s young fans. We were tasked with producing an all-encompassing campaign to announce the series’ launch, build awareness and excitement and engage parents, grandparents and gift buyers.
The objectives for our activity were clear: raise product awareness and drive email sign-ups. We aligned our marketing activity, implementing a three-week campaign across the brand’s website and social media platforms, to showcase the selling points of this sweet range.