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Launching BABY born Surprise Mini Babies.


Aligning web and social activity for leading doll brand’s sell-out success.


In its milestone 30th year, leading doll manufacturer BABY born had a huge line-up of celebratory activity and exciting new product launches – one of which was another series of fan-favourite BABY born Surprise. The brand needed to align activity on its web and social channels to promote the Mini Babies range and drum up excitement.

A right result!


458

new signs ups to email.

191%

increase in followers on Instagram.

62%

increase in reach on Instagram.

84%

increase in Instagram profile visits.

54%

increase in Facebook likes.

22%

increase in page views.

100%

of stock sold!

The challenge.


Leading doll brand BABY born released its now much-loved BABY born Surprise Mini Babies series to much excitement from the brand’s young fans. We were tasked with producing an all-encompassing campaign to announce the series’ launch, build awareness and excitement and engage parents, grandparents and gift buyers.

The objectives for our activity were clear: raise product awareness and drive email sign-ups. We aligned our marketing activity, implementing a three-week campaign across the brand’s website and social media platforms, to showcase the selling points of this sweet range.  

We injected personality into each brand, provided a refreshed look for their digital presence and shone more of a spotlight on their fantastic range of dolls, clothing and accessories.


Charlotte Allen
Senior UI/UX designer
, The Bigger Boat

Our solution.


BABY born Surprise Mini Babies are sets of twins and triplets that come wrapped in a themed swaddle and reveal countless surprises. We built content around the mini babies’ brilliant colours and themes and gave them personalities. Utilising expertise from across the team’s specialisms, we created an eye-catching homepage banner for BABY born’s website, as well as a detailed product page explaining all about the series and a giveaway landing page.

We built out a fully fledged campaign across social media. On Facebook, we provided an introduction to all the dolls before launching a week-long competition to support the growth of BABY born’s email database. Meanwhile, on Instagram, our strategy, content and design teams came together to host competitions, craft engaging posts, highlight user-generated content and create fun guides and quizzes. Each channel’s activity worked together to achieve some fantastic results – and the product sold out within three weeks!

Instagram.


TBB-Mobile-Instagram-BB-BBS-Giveaway-2

TBB-Mobile-Instagram-BB-BBS-Giveaway-1

Website.


Visit the website

Up next...


BABY born.


BABY born.
A new website and ongoing digital activity for a market-leading doll manufacturer.

Ready to start your next big project?

Talk to us, we’re here to help
Call us 01484 72 00 55
Email us ahoy@thebiggerboat.co.uk
Visit us

The Bigger Boat
The Watermill
Mirfield
WF14 8HE

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