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Posted December 22, 2016

Predicting the future – 2017 trends.

As 2016 draws to a close, it’s easy to take a nostalgic look back at the year and reflect on all our glory (we’ve had a fair bit this year). Whilst we always review what has worked – and what hasn’t – I’m personally more inclined to look to the future, see what we should be looking out for and investigating and exploring for the year ahead.

With that in mind, I’ve been looking at what might be the design trends for 2017, in particular online, as the digital age shows no sign of slowing down. Here are my top 3 trends to expect in 2017…

Even more mobile-first!
So this isn’t really a new trend, but with mobile phones being named as the nation’s primary browsing device this year, we can expect to see more and more sites being designed mobile-first. At TBB we prefer to take a much more advised design strategy, whereby we review a site’s existing analytics and tailor our approach that way – but there is only one way this is going folks – and mobile needs to be at the forefront of the design process and content strategy.

Less full width images… Maybe!
It’s hard to find a website that doesn’t have a fullscreen image somewhere on the site, and why not – they look great (we’re a massive fan of them here at TBB towers). But with every successful trend, there is the inevitable backlash (anyone remember skuomorphic design?). So maybe 2017 will be the year that designers turn away from the full screen image? Who knows? Who thought the hipster beard would be around for so long?

At the very least any designer worth their salt will see it as a challenge to do something different and be at the forefront of the next trend to replace the fullscreen image… Or you make that fullscreen approach work even harder, with clever parallax scrolling and micro-interactions or an engaging movie or animation. We really love the starting movie from the Mozaik website.

Typographic led websites
This emerging trend might be the antidote to the fullscreen image. We’re seeing a lot more sites that are adopting a more traditional, almost magazine style, typographic approach and we applaud it. It reminds me of the great Swiss designer Joseph Müller-Brockmann, a real favourite of most designers and it will be interesting to see if it takes hold. We hope so and we’ll certainly be exploring it in the first few projects we tackle in 2017.

A couple of our favourite examples we have spotted are the Carv website and the Melville Design website.

Let us know what you think will be big in 2017 – ping us an email or pop in for a coffee!

Posted by Doug Main

Creative Director, current table tennis champ, lover of the design grid and everything to do with road cycling.