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GB Projects.

Discover how we created a new identity for a family-run furniture manufacturer.

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A commercial furniture manufacturer looking to position itself within new markets, GB Projects supplies large-scale businesses in sectors, including retail and education, across the UK. This family-run company requested a major brand overhaul to support a new direction in business and better reflect its product offering.

The Objectives
As GB Projects celebrated 45 years of commercial furniture manufacture, it was decided a new identity was required to modernise the firm and support the progressive direction of the business. We were commissioned to rebrand the business as it looked towards expanding the breadth of markets it already supplies, as well as oversee the design and build of a new website to better showcase its high-specification product offering.

The Solution
We worked closely with the client in designing a whole new brand identity to shout about GB Projects’ expertise, innovative software and machines and dedication to customer service. We created a new website that put user experience at the fore every step of the process and provided visually engaging insight into GB Projects. The result is a simplistic, easy-to-navigate site, focused as much on large imagery and video as it is copy, to really get across the values and capability of the company. Attention-grabbing design and digestible content was key here, along with a simple menu to help users quickly find what they’re looking for. Following on from the successful re-launch, we’re now overseeing ongoing digital marketing activity for the brand as we help to grow the business and ensure it meets its objectives.

Result Highlights.

  • 160%

    Increase in users

  • 42%

    Increase in organic traffic

Client Feedback.

“The Bigger Boat created a brand identity and website that truly showcases our business to its full potential. I couldn’t be happier with the end result, our new look marks the next chapter for our company and exciting times ahead.”

Eddy Burrows - Managing director, GB Projects

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