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As part of a project to deliver long-lasting benefit to tourism in the region, funded by Arts Council England and Visit England, Cultural Destinations aimed to create a new website for Visit Calderdale.
The main objectives for the project were to encourage repeat visits and increased stay length, as well as provide a more engaging hub for information about events, attractions and activities.
Using the Pretty Gritty brand guidelines, our first job was to create a logo mark and design the website. We used a modified version of the Magento platform to allow us to create a ‘Plan my Visit’ section, where users could add various events, attractions and activities to their own itinerary before sharing them with friends and family. The fully responsive site works seamlessly across mobile, tablet and desktop.
Increase in overall traffic
Increase in conversion rate
Increase in mobile traffic
The team at The Bigger Boat have been great to work with on the development of our new customer facing tourism website www.visitcalderdale.com. They took our brief, containing many requirements and requests and with good humoured efficiency; have delivered a fully responsive website which enables us to promote Calderdale to the rest of the world effectively and with style.
Chris Evans - Tourism Officer, Calderdale Council