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Webmart is a leading print and marketing company. Founded in 1996, it’s gone on to build a solid reputation and become a print partner for many major brands. We joined forces at a pivotal time for the business as it expanded from print into a more diverse marketing offering.
We were tasked with creating a new-look website to perfectly communicate Webmart’s credentials as a marketing partner that’s focused on generating savings and bringing results. We needed to outline the fact the company had recently become a leading player in a range of areas, including data enhancement and media buying. But the design of the site needed to stay true to Webmart’s vibrant and quirky personality.
The three-month project saw us create the design and front-end development of the site and work alongside the client’s internal .Net development team, which took care of the back-end Umbraco element. We used a simple, bright colour palette to pay homage to Webmart’s unique character, but were careful to ensure we succinctly communicated the message of it being a results-driven business. And the outcome? The client saw a quick uplift in performance with increased traffic and engagement and an enhanced quality of enquiries.
Reduction in bounce rate
Increase in pages per visit
Increase in conversion rate
Since the launch of the new site, we have already seen an improvement in performance, with traffic and engagement levels increasing, and – most importantly – the quality of enquiries being significantly enhanced.
Stuart Payne - Chief Growth Officer, Webmart