Andrew McCaul - Account Director

After graduating from Leeds University Andy spent 4 years as an Account Manager and 2 years in Business Development for Marketing Print & Design. He worked on accounts such as Bravissimo, Sight Savers, British Gas, and Countrywide Assured. During this time he completed a Diploma in Interactive and Direct Marketing, with the Institute of Direct Marketing (IDM).

In 2007 Andy was appointed Account Director at Shark! where he worked with Doug to develop the agency from a standing start. In 2010 he co-founded the Bigger Boat.

Over 9 years he has developed a great understanding of direct marketing, creative, digital and business development.

“It’s all about data and stats! It’s no good designing amazing work if you don’t have anyone to share it with. Intelligent use of data is fundamental to the success of any direct marketing campaign.”