PR
Your reputation is central to everything – manage it well with a considered public relations (PR) strategy.
You might be asking, ‘what is PR?’, or perhaps you already understand the value of professionally managing your brand’s touchpoints with your industry and key media. It’s crucial to take a strategic view when it comes to public relations, so you can make sure you achieve your desired outcomes.
PR is more than just a press release. It’s about developing your organisation’s narrative in order to tell a story that resonates with your audience. It’s building mutually beneficial relationships with journalists, bloggers and influencers. It’s crafting features to position you as a thought leader in your industry. It’s keeping a finger firmly on the pulse to spot prime opportunities to pitch reactive comments in response to breaking news and trends. PR is about strategically utilising various media channels to amplify and control your brand messaging. As both a B2C and B2B PR agency, we can share your message with your key target audiences, at the right place, and the right time.
We work closely with our sister agency, Scriba PR — voted as one of the best PR agencies in the North — to deliver strategies with real impact, and that support you in realising your business goals. Whether that’s boosting brand awareness, driving leads and enquiries, preparing your business for sale, or handling a comms crisis, we collaborate to provide real return on investment.
Working as one integrated team, you’ll get a PR and branding agency that’s the best of both worlds, with access to a breadth of specialist expertise with one single point of contact, saving you time and resources to focus on big picture stuff.
FAQs
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Short for ‘public relations’, PR is activity in which a brand manages strategic communications to its public with an aim to influence and persuade. PR enables you to take control of how information about your company is communicated and provides the opportunity to build a positive perception – much like branding, it’s about honing in on your brand persona to generate interest and increase engagement among target audiences
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There’s a misconception that PR consists of writing press releases and issuing to relevant press, and not a lot else. However, PR activity is much more than this. It’s media relations – securing placement in online and print publications via methods including press releases, newsjacking, proactive comment, and feature and opinion. But PR is also crisis communications, internal communications, events management, social media marketing, digital PR, and awards entries – and any earned activity that requires meticulous planning and relationship building with the media.
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This can depend on the activity. The competition for a journalist’s attention is fierce but cultivate authentic and sincere relationships with the right media contacts and your thought leadership content could be published within days of outreach. Alternatively, even the most detailed and consistently nurtured comms strategy can take a few months to achieve those quality media hits. It comes down to setting realistic goals and it’s always worth remembering PR is not a sales function, although it will play its part in generating leads.
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You have a story to tell, and an always-on and proactive PR function is a great start – but it’s only a piece of the jigsaw in terms of your consistent messaging and brand awareness efforts.
Integrated agencies provide every marketing and communications discipline and, importantly, execute and evaluate them in tandem. Marketing also serves to increase your share of voice and the right activity across paid, owned, earned and shared channels encourages audiences to take action.
As an integrated agency, we meet all your marketing, PR and communications needs as one team, made up of specialists in each discipline. That means that intricately woven campaigns spanning branding, PR, content marketing, SEO, social, and other services, are easily adaptable and reported on alongside one another for a clearer understanding of performance, according to your business goals.
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