followers by end of 2020 – exceeding our 10k target
increase in website click-throughs.
increase in profile visits.
Baby Annabell doesn’t simply manufacture dolls. It promotes and encourages, through its dolls, nurturing roleplay, which in younger children helps develop traits including responsibility, kindness and empathy. We needed to get this messaging across via a brand-new website and take it into real consideration when developing tone of voice guidelines. The Bigger Boat was also tasked with scoping out strategy for the brand’s ongoing digital activity, which we continue to manage.