We’re a Yorkshire-based digital marketing agency providing a results-focussed service.
The digital landscape is fast-paced. Consumer behaviour is constantly changing. Audiences want to connect with brands through every channel and device. It’s not going to slow down anytime soon – and nor should your digital marketing. Your brand must be accessible.
Strong brand and an optimised, well-designed website in the bag, your marketing focus should shift to attracting the right audience and converting those users into sales or leads. We’ll do this with a detailed digital marketing strategy that’s founded on data and insight and brought to life with creativity, skill and know-how based on decades of experience. You might look to appoint a digital marketing agency to deliver this expertise if you don’t have it in-house.
Our digital marketing services
Analytics and reporting
Why digital marketing services are crucial to any brand’s success.
We understand you want to drive quality traffic to your site and convert users into customers. You want to build your online presence and increase brand awareness. You want to bypass your competitors and drive success after success. It can be done. But it requires a tailored and data-driven digital strategy with your audience firmly at its heart.
Any digital marketing strategy should be multi-faceted, with each strand working seamlessly together. SEO, paid search and CRO are no longer standalone services. Successful digital marketing is about crafting an intelligent, integrated approach that sees them work together seamlessly with content and email marketing, design and social media. And they’re all moving parts, which means we don’t stop monitoring, refining and adjusting campaigns until we see results. Via thorough reporting and analytics, we keep one eye on the data and judge how users are engaging with campaigns. It’s a process of continuous improvements to get more conversions and engagement. We’re agile and can quickly react to any new insights and developments. But we don’t expect you just to take our word for it.
Jargon-free strategy and results reporting.
Our team is expert in digital marketing – we don’t expect you to be. We’ll immerse ourselves in your business and learn everything there is to know about your products or service, as well as the space you work in, to help you communicate with your audience in a way that resonates, encourages repeat purchases and puts you at the forefront of your industry. We’ll report back on a campaign’s progress monthly – and in clear, simple terminology that enables you to measure how your digital marketing activity is affecting your bottom line. This way, while we’re propelling you to digital success, you’re left to do what you do best – run your business.
Digital marketing is the process of promoting brands to connect with customers via online methods. It is a broad term which can incorporate a number of specific areas such as SEO (search engine optimisation), paid search, email marketing and much more. It is very reliant on analytics and reporting to determine what works, what doesn’t, and how improvements can be made to increase your audience and convert more customers.
Yes, most businesses need some level of digital marketing if they’re hoping to increase their revenue and customer base. Over half of the global adult population are online and using digital marketing is a way of connecting to this vast audience. Importantly, many of your competitors may already have digital marketing strategies in place, meaning potential customers are going to them when searching online.
Search engine optimisation (SEO) is the practise of tactically adding and changing on-page and off-page content to ensure a website ranks higher on search engines. With so many businesses using websites to promote their services, SEO is vital for you to stand out and be noticed when potential customers are searching online.
SEO is not an overnight venture; it can take a number of months, even after optimisations have been made, for search engines to identify changes and rank the website accordingly. As well as this, SEO is an ongoing process which often has to adjust to Google updates in order to capitalise on ranking factors and avoid penalisation. The good news is, while it’s not an instant win, it’s comes with long-lasting benefits including increased website traffic, brand awareness, conversions and revenue.
Paid search or pay-per-click (PPC) is a keyword-focused approach to driving relevant traffic to your website. In essence, you pay a search platform, such as Google, to advertise your products or services when users search for a matching keyword. This means that anyone who clicks through the ad and to your website is already looking for a relevant service or product, meaning they are more likely to make a purchase or inquiry. As an approved Google partner with over 15 years’ experience, The Bigger Boat focuses on results and ROI for its PPC clients.
News and insights
Latest Changes to Google SERP
Google is constantly updating its SERP (search engine results pages), and there’ve been a fair few changes lately. Here, we round up some of the new Google SERP features and comment on some lesser known existing ones. And – more importantly – what they could mean for you.Read more
News and insights
UA Dies, GA4 is Born