Huddersfield Town Foundation
Huddersfield Town Foundation does phenomenal work throughout Kirklees, creating lifelong opportunities and transforming lives in the local community. But the charity’s digital presence didn’t reflect its impact, or help the team connect effectively. We stepped up to create a brand new website that engages users, boosts donations, and simplifies access to its programs.
The challenge
While functional, Huddersfield Town Foundation’s existing website lacked engaging design and clear navigation to connect with the community effectively. Essential information, from programme details and session timetables to more on the charity’s mission, was often buried and inaccessible. The website also lacked a dedicated space for the foundation to tell the powerful stories of its work within Kirklees, making it difficult to engage and resonate with users. And the process of getting involved – be it through donations, volunteering, or fundraising – was a challenge in itself. Not to mention, the design didn’t align with the Huddersfield Town Foundation brand, making the whole experience feel disconnected.
It wasn’t only external users struggling, either. The lack of an intuitive content management system made it difficult for the marketing team to regularly update the site, share stories, and keep information current. Plus, without analytics or tracking in place, colleagues lacked clear insights into user engagement, making it impossible to measure success or identify areas for improvement.
With online presence now key to engagement, this digital gap was holding the foundation back. It needed a platform that didn’t just inform users, but invited them in, reflecting its work with accessibility, clarity, and inclusivity across all ages. So, while our mission was to improve the overall functionality, it was also to foster deeper connection, mirror the brand, and make it easy for everyone to get involved.
Our solution
We kicked things off with a series of hands-on workshops, diving into what the foundation stands for and what its users need. Our approach focused on creating a seamless user experience that was not only engaging and functional, but also aligned with the foundation’s core mission: providing opportunities for young people and adults across Kirklees to live healthily, happily, and fulfil their potential.
Our digital marketing team conducted detailed keyword research and competitor analysis which, combined with our in-depth knowledge of the foundation’s goals, allowed us to strategically restructure the website. This meant the site was not only more intuitive but also better aligned with user needs, making it easier for visitors to navigate and engage with key content – whether seeking or offering support. We ensured a seamless experience across all devices, maintaining consistent branding and a user-friendly interface to enhance functionality and accessibility.
When it came to design, we embraced bold typography and a vibrant colour palette, using Huddersfield Town’s iconic blue hues to connect with local fans and create a cohesive digital presence. Storytelling through design was key, interweaving interactive elements, compelling statistics, and personal stories to showcase the charity’s life-changing impact and inspire others.
Additionally, we implemented GA4 and Google Console to enable the foundation to track user activity, monitor website traffic, and measure performance. Now, as well as being able to manage the site more seamlessly, the team can measure key metrics like signups, donations, and inquiries, gaining deeper insights into what drives engagement and growth.
After 
Before 
Charlotte Conqueror
Senior UI/UX designer
