BeFibre: a new client and brand identity
Step into TBB HQ and there’s a buzz about the place that’s unmistakable. And it’s not just because we’re achieving more sunny lunchtime walks in the woodland thanks to the finer weather that’s been gracing us lately.
With inspiring new projects in the works, it’s a great time to be part of The Bigger Boat. Among those ventures is our brand-new partnership with full-fibre broadband provider BeFibre, which approached our team requiring a new brand identity.
A truly future-proof internet provider
By implementing the latest technologies and laying a brand-new network of full-fibre cables throughout the UK, BeFibre aims to out-pace the current titans of the industry and deliver broadband exactly as it should be – no buffering or false promises, just future-proof internet at hypersonic speeds enabling customers to, quite literally, live their best life. After all, these days broadband is almost a fourth utility, relied on every day by everyone of all ages and walks of life.
Go bold or go home
Launching the brand in a very competitive and complicated market meant that BeFibre was on the lookout for a creative agency to help them pin down their personality and distil it into a robust brand identity.
BeFibre aims to address the challenges facing broadband users using a bold, creative approach. So, when we presented a bold, creative and challenging response to their brief during the pitch process, BeFibre saw that our company values aligned and that we’d be the best fit for them.
Pinning down the brand personality
So far, we’ve held a superb brand workshop with key stakeholders in the business. Alongside getting right underneath the skin of the brand to find out what makes it tick, this creative day-long session enabled us to uncover what’s important to the people behind the brand and the problems BeFibre solves for its customers. This workshop scratched the surface of the work we’ll be putting into defining BeFibre’s personality, which will inform the brand identity and tone of voice (TOV). As an extension of this, we’ll be crafting brand guidelines to ensure BeFibre distinguishes itself from competitors and stays true to its mission and personality across all platforms.
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Written by Danny Oliver
A marketing master and king of coordination, senior account manager Danny is a safe pair of hands.