News and insights • Posted on 21 December 2023

Insights from below deck: December 2023

An abandoned merger, changes to the Google local algorithm, and Pantone’s Colour of the Year are some of the topics that have got the team talking this month. Here, we discuss the latest news from the digital marketing landscape and how we expect brands to leverage updates throughout January and beyond. 

Figma and Adobe abandon merger

15 months ago, Figma and Adobe entered into a merger agreement. Now, in a somewhat vague statement, Figma’s co-founder and CEO has announced that: “Despite thousands of hours spent with regulators around the world detailing differences between our businesses, our products, and the markets we serve, we no longer see a path toward regulatory approval of the deal”. 

Moving forward, the company has vowed to maintain its focus on eliminating the gap between imagination and reality, and making it easier for anyone to design and build digital products on a single multiplayer canvas, from start to finish.

Charlotte Conqueror, senior UI / UX designer

Google makes changes to local algorithm

In a recent algorithm update, Google has intensified its focus on the "openness" signal, placing a higher emphasis on whether businesses are currently open, particularly for non-navigational queries. The update, confirmed by Danny Sullivan, Google’s Search Liaison, signifies a significant change in local pack rankings.

However, despite potential benefits for 24-hour businesses, Google cautions against falsely extending open hours for ranking advantages. Sullivan advises against such changes, highlighting the ongoing evaluation of this ranking signal and its potential adjustments. Marketers should take note of Google's heightened emphasis on positioning businesses for success in local search results.

Ewan Burkinshaw, digital marketing manager

Peach Fuzz named Pantone’s Colour of the Year 2024

Softly nestled between pink and orange, ‘Peach Fuzz’ has been chosen as Pantone’s Colour of the Year 2024. Based on a culmination of research by the Pantone Colour Institute, Peach Fuzz was chosen to express a yearning for community and cosiness during uncertain times. Invoking comfort that soothes the senses and a warm, fuzzy feeling, we’ll be keeping an eye out to see where this subtle shade pops up throughout 2024.

Kara Clifford, graphic designer

Over half of UK consumers withhold data from brands

Research by Treasure Data has uncovered that more than half (51%) of UK consumers are deliberately trying to withhold their personal data from brands and almost a third (31%) would prefer to remain completely anonymous. However, 79% of senior executives in the UK believe their customers trust them with their personal data, revealing a major disconnect - the data trust gap.

The report warns that this is the result of brands failing to deliver accurate and transparent data-driven targeting. The takeaway here is clear: brands that use customer data safely and effectively will reap the rewards.

Liam Hayward, digital marketing executive

If you want to keep up to date with the crew, don't forget to sign up to our newsletter to benefit from digital marketing expertise, as well as exciting opportunities to improve your business' performance.

Back to the news hub

Written by Alice MacLaverty

Resident wordsmith Alice is dedicated to creating top-quality content that turns heads, builds audiences, gets clicks, and makes money.

News and insights

Customer journey mapping: A guide

Customer journey mapping is a powerful tool brands can use to understand and evolve the customer journey. Discover how to leverage this technique.

Read more
News and insights

Insights from below deck: January 2024

Cross-agency collaboration, naked Sprite bottles, and value-based marketing are some topics that have got the team talking this month.

Read more
View more in the hub

Ready to start your next big project?

Let's talk

Contact

The Bigger Boat
Suite 7, The Watermill
Wheatley Park
Mirfield, West Yorkshire
WF14 8HE

Talk to us