News and insights • Posted on 10 June 2024

New client onboard: Aptvision

It’s all systems go as we welcome Aptvision to The Bigger Boat. We’ve been tasked with providing the healthcare technology specialist with stand design and procurement, social media content creation, media relations activities, merchandise design and procurement, blog content, and web support.

Aptvision provides a comprehensive software solution that allows management of all healthcare operations and information through an integrated, web-based system. By creating this unified healthcare information system (HIS) and embracing state-of-the-art technologies, it enables quicker and more effective outcomes for patients, clinicians, and healthcare providers. 

This year, Aptvision will be both sponsoring and exhibiting at the UK Imaging and Oncology Congress (UKIO). To maximise impact at the event, the team at Aptvision realised the need for external procurement, management, and marketing expertise, from encouraging bookings for demos to delivering effective marketing communications across a number of channels and services before, during and after the event.

Aptvision appointed The Bigger Boat to support in delivering its business goals for this important congress.

What’s next for Aptvision and The Bigger Boat?

We’ll be providing comprehensive support, including:

  • Stand design and procurement — covering a stand design that ensures longevity, as well as the manufacturing, installation, and breakdown of the design. 

  • Social media content creation — we’ll ensure all company pages are up to date, running paid targeted LinkedIn ads, crafting a social calendar for the build-up to the event, as well as reactive content during and after the event. 

  • Media relations — including writing, issuing and monitoring press releases, and liaising with key journalists to build brand reputation and position Aptvision as a thought leader.

  • Content marketing and web support — to build momentum for the event, we’ll be writing and building landing pages for the website, email communications, and articles. 

  • Merchandise design and procurement  — designing and printing customised merchandise that resonates with key people at the event.

"We’re excited to get started with The Bigger Boat to raise our profile at the UKIO congress this year. It’s an important event in our industry and TBB has left no stone unturned in terms of what we might need before, during, and after the event. We’re very confident that it’s going to be our most successful exhibition yet."

Paul Wierzbicki, CIO at Aptvision

"Aptvision is at a pivotal point in its journey, and we're thrilled to help the company make a lasting impact at the UKIO congress. Our goal is to support the team in every way possible, ensuring they have the tools, visibility, and engagement needed to stand out. We believe in a comprehensive approach that doesn't just focus on the event itself, but also on the long-term relationships and brand positioning that come with it. Aptvision’s vision aligns perfectly with our expertise, and we can't wait to see what we can achieve together."

Alison Croston, partnerships and growth director at The Bigger Boat

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Written by Nina Cresswell

Senior content writer Nina is devoted to conscious copywriting that achieves marketing goals and makes consumers feel good.

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