News and insights • Posted on 17 June 2024

New client onboard: EDNX

We’re thrilled to announce our new client IT consultancy EDNX – standing for Evolving Digital Network eXperience. With a vision to grow the business, the company’s co-founders have tasked us with repositioning the brand to align with its current and future ambitions. 

EDNX specialises in software-defined network (SDN) design, implementation and migration, offering key solutions such as Cisco SD-Access and SD-WAN. Since its founding five years ago by David Ratcliffe and Wojtek Siodelski, the company has grown from a two-person team to a dynamic group of six professionals. Operating primarily out of Northern England, EDNX serves an impressive mix of private and public sector clients, including high-profile organisations like AstraZeneca and various NHS trusts. 

As EDNX aims to scale its business to a 10-person team, a rebrand is essential to reposition it as a formidable, enterprise-level consultancy. 

The co-founders approached The Bigger Boat to help them do this, with the project involving a brand workshop to uncover who EDNX really is, brand landscape research to define positioning, and creative exploration to visualise the findings. 

What’s next for EDNX and The Bigger Boat?

We’ll be providing comprehensive support, including:

  • Brand strategy and identity – creating a cohesive and impactful brand strategy that reflects EDNX’s expertise and ambitions. 

  • Website design and development – building a professional, high-performing website that showcases the business’s services and successes.

  • Marketing and PR support – developing strategies to raise EDNX’s profile once the rebrand is complete. 

David Ratcliffe, co-founder of EDNX, commented:

Partnering with The Bigger Boat is an exciting and strategic move for us as a business. We’ve built a solid foundation over the past five years, and now it’s time to elevate our brand to match the quality of our services. We’re excited to see where this journey takes us. 

Doug Main, creative director at The Bigger Boat, also said:

We’re delighted to be working with EDNX on this pivotal project for the company. The business has an impressive track record and a clear vision for the future. Our goal is to create a brand that not only reflects its current success but also supports its ambitious growth plans.

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