News and insights • Posted on 10 June 2024

New client onboard: Hunter Safety Group

It’s quite literally all hands on deck as we welcome Hunter Safety Group to The Bigger Boat. We’ve been tasked with developing the safety specialist’s new brand identity and a fit-for-purpose and future-proof website, plus the creation and implementation of an integrated, results-driven marketing strategy.

Hunter Safety Group provides bespoke health and safety packages to clients all over the UK and Europe.

Over the past 11 years, the firm has experienced rapid growth, expanding into Europe, and opening branches in the Netherlands, Spain, France and Germany. The company’s ethos is that it sets global standards through strong relationships, flexibility, and client focus. 

After this period of expansion, and with ambitious growth targets for the next two years, the group realised the need for external marketing expertise to mature the brand, and deliver effective marketing communications across a number of channels and services.

After approaching a number of agencies, the team at Hunter Safety Solutions appointed The Bigger Boat to support in delivering on their long-term business goals.

What’s the next for Hunter Safety Solutions and The Bigger Boat?

We’ll be providing an end-to-end service, including:

  • Brand identity — including a brand workshop, brand landscape and research, creative exploration, refinement and testing, and an internal and external roll-out of the brand launch.

  • A fresh new website — covering planning, research, design, development, contenting, testing, migration and go-live, as well as ongoing maintenance.

  • Integrated marketing retainer — as a fully integrated agency, we’ll be developing a strategy that takes a multi-channel approach. Depending on business goals and campaigns, this could include content marketing, public relations, paid search, paid social, organic social, SEO, conversion rate optimisation, email marketing, and analytics and reporting. 

"We can’t wait to get started with The Bigger Boat. We were impressed with the team’s pitch and liked their approach to developing our brand. A big plus is that TBB also offers integrated marketing services, which means the marketing team will already fully understand who we are and our brand values."

Katy Attley, HSE marketing coordinator at Hunter Safety Solutions

"Hunter Safety Solutions is at a pivotal stage in terms of growth and expansion, and we’re really excited to support the company via a new brand identity and impactful marketing activity. We’re keen to get started and we’re poised to kick off our workshop, which will really help us get under the skin of the brand and the people behind it."

Grace Lenihan, account director at The Bigger Boat

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Written by Kirstie Wilson

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