Where does the new logo come from?
We’ve had some great feedback on our new logo, but many of you have asked where the inspiration came from. The icons were inspired by a range of navy signal prints created by artist Hana Tanimura, which you can see on her website.
We loved the prints so much that we purchased the letters T, B and B, as we often refer to ourselves as TBB (TBB are the initials of ‘The Bigger Boat’ for those of you who are half asleep!) and, as those who know us are well aware, we can’t resist any kind of seafaring memorabilia!
Once we’d framed and hung the prints at TBB towers we quickly came upon the idea to use the iconic symbols as the basis for our new brand identity – we even got permission from the artist herself who was delighted!
So for those of you who have been asking, we hope that’s answered your question and if you’re looking for a brand identity with some real meaning behind it, give us a shout – it’s what we’re good at!
If you want to keep up to date with the crew, don't forget to sign up to our newsletter to benefit from digital marketing expertise, as well as exciting opportunities to improve your business' performance.
Written by Doug Main
Co-founder Doug’s obsession for typography and killer attention to detail result in brilliantly unique, creative concepts for our clients.
News and insights
Below deck: October 2024
This October brings seismic shifts with the Autumn Budget and Google’s AI-powered search expansion. From insights on user behaviour to expert tips on maximising reactive PR, catch up on all the latest.
Read moreNews and insights
Below deck: September 2024
Mr Beast’s leaked guide to Youtube success, Visualsoft’s festive marketing tips, and the UK’s Best Workplaces lists (ft. us) are on the agenda this month.
Read more