YHealth building a brand architecture for innovation

While Health Innovation Yorkshire and Humber remains deeply rooted in the NHS, its reach has expanded far beyond its original healthcare and healthtech mandate. A growing portfolio of consultancy work and specialised regional hubs meant the old brand structure had become a hurdle. It was confusing for partners and failed to showcase the true scale of the organisation’s impact.

We stepped in to clear the fog. To kick things off, we hosted our largest "Think Big" workshop to date, bringing together over 20 stakeholders to strip the brand back to its core. The mission wasn't to scrap the existing logo, but to evolve it and build a strategic hierarchy that actually made sense.

We established YHealth Partners as the overarching group identity, neatly housing YHIN, the NHS-facing arm, alongside the Propel@YH accelerator and regional innovation hubs. The result is a bold, logical brand structure that finally reflects their position as powerhouse leaders in health innovation.