Celloglas are looking for the Lennon to their McCartney
We were recently asked to design a campaign for Celloglas to help new and existing customers discover the range of finishes available by sending them physical samples. The idea was to send out one sample every month to allow people to touch, feel and see first hand the different finishes.
The ampersand concept represents the message ‘Your print and…’, showing the strong link between your print and how the finishes from Celloglas can really bring it to life.
We got across the idea through comparing some of the great partnerships of the past such as Morecambe & Wise, Shearer & Sheringham, and you guess it, Lennon & McCartney! We featured this messaging on the reverse of the samples too.
This is the first sample for ‘Anti-scuff Lamination’ – keep an eye out for more to follow!
If you want to keep up to date with the crew, don't forget to sign up to our newsletter to benefit from digital marketing expertise, as well as exciting opportunities to improve your business' performance.
Written by Kara Clifford
Design perfectionist Kara adds creative flair to all our projects. Her skills lie in print, branding and moving image.
News and insights
How to prioritise marketing activity (and maximise ROI)
Knowing where to direct marketing efforts can feel overwhelming. Steal proven tips from our experts to make confident decisions that boost your bottom line.
Read moreNews and insights
Mastering your customer journey with the COM-B model
Explore the key factors that influence customer behaviour and map a journey based on action, not assumption, using the COM-B model in your marketing strategy.
Read more