The Bigger Boat help Picabo with their brand and identity.

Our brand and graphic language had to reflect the fun and cool story behind the business, but we also used a vintage colour palette in homage to the retro cool of the Campervan.

We used a cool surfy typeface, housed in a ‘P’ shaped speech bubble, almost as if someone is shouting ‘Picabo!’ and the speech bubbles became a great tool for other messaging on stationery, flyers and even the VW campervan itself.

Along with the printed material, we also developed a responsive CMS website. A responsive website automatically adjusts to the screen size of the user, be it desktop, tablet or mobile. Take a look at the Picabo Photography site.