The Bigger Boat help Picabo with their brand and identity.

Picabo! is a mobile photo booth business who specialise in weddings, birthdays and party photography. What makes them stand out is their unique and, extremely cool, VW campervan, that not only gets them to each gig, but is also where you go for your fun photobooth snaps to be taken.

Our brand and graphic language had to reflect the fun and cool story behind the business, but we also used a vintage colour palette in homage to the retro cool of the Campervan.

We used a cool surfy typeface, housed in a ‘P’ shaped speech bubble, almost as if someone is shouting ‘Picabo!’ and the speech bubbles became a great tool for other messaging on stationery, flyers and even the VW campervan itself.

Along with the printed material, we also developed a responsive CMS website. A responsive website automatically adjusts to the screen size of the user, be it desktop, tablet or mobile. Take a look at the Picabo Photography site.

Written by Doug Main
Co-founder Doug’s obsession for typography and killer attention to detail result in brilliantly unique, creative concepts for our clients.