Boat culture

Doug to Cycle from Land’s End to John O’ Groats.

890 miles. 130 miles a day. 7 riders. 7 days.

Some may call him crazy (and they’d be right), but our joint Founder and Creative Director Doug is cycling from Land’s End to John O’ Groats, starting on Saturday 18th June. This tall order is not without good reason though, as the aim is to raise money for Child Brain Research. CBR are supported by BPNA (British Paediatric Neurology Association) and are a UK charity. Their mission is to promote research leading to improved lives for children affected by neurological disorders and their families.

The team of 7 riders will travel an average of 126 miles a day – to Hereford, Preston, Moffat, Glencoe and Lairg before arriving at John O’Groats, Britain’s most northerly point. The custom designed cycling teamwear is being designed by Yorkshire-based company Raceskin. Raceskin teamwear is engineered for greatness and is made for superior comfort.

To sponsor Doug and his team, visit their Just Giving page.

Written by Andy McCaul
Co-founder and digital marketing guru Andy ensures all our projects are in shipshape and that we generate the best return on investment for clients.