Boat culture

We’ve been shortlisted for the Digital Impact Awards 2018.


The finalists for the Digital Impact Awards have been announced – and The Bigger Boat is delighted to be among them.

We’ve been championing our work with renowned toy manufacturer Little Tikes for a while and it would seem The Digital Impact Awards, the UK’s largest celebration of digital work in corporate communications, agrees the site has something a bit special.

We’ve been shortlisted in the ‘Best Digital Rebrand’ category. The nomination is for our work following Little Tikes’ vision to overhaul its site and create a ‘brand hub’ that would better support retailers and become the go-to, all-inclusive area for visitors researching a toy. Our strategy and implementation included mobile first features, unique typography and the integration of user-generated content. All this makes for an engaging site that’s appealing to the brand’s target audience – millennial mums.

It’s shaping up to be a great year for The Bigger Boat. We’re proud of our nomination, which is the latest of several achievements for our talented crew. In 2017-2018, we saw a record increase in turnover and we’ve made a number of new appointments as we look toward the future.

The Digital Impact Awards honours the best corporate digital communications work in Europe. Winners will be announced in a ceremony held on October 16th at London Hilton, Park Lane. We’ll be dropping anchor and donning our finery – and we’ll of course let you know how we get on.

Written by Carrie Webb
A life-long lover of the written word, Carrie is your go-to for compelling content that resonates with your audience.