GrowHow for buy-and-build strategies
A true value multiplier, your brand is the key to accelerating growth and maximising returns across your portfolio.
You're not just growing, you're on a strategic mission to build something bigger and better by acquiring and merging businesses. But navigating the twists and turns of this world isn't easy. With the pressure of competition, watchful eyes of stakeholders, and a shaky economy to contend with, making every move count has never been so crucial.
That's where smart branding comes in. Done well, it does more than polish your portfolio's look. It streamlines integrations, helps customers trust you, and keeps your teams motivated. Plus, by creating a clear and cohesive brand story across every acquisition, it builds investor trust to accelerate your path to a premium exit. So, you can sell smarter, faster, and for more.
Our branding services
Brand workshop
Brand strategy
Brand identity
Brand guidelines
Brand tone of voice
Branding for scaleups
What you'll get with our buy-and-build Growhow package
When you're managing multiple businesses under one roof, you need branding that does the heavy lifting - unifying your portfolio while celebrating what makes each part unique. Here's what our buy-and-build Growhow package brings to the table"
Comprehensive brand strategy to strengthen your portfolio
Visual identity and toolkit for consistent brand application
Online brand guide with tone of voice and messaging rules
Detailed website migration risk assessment and strategy
Bespoke website, or websites, depending on your requirements
Five custom brand deliverables tailored to your portfolio's needs
FAQs
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When you’re managing multiple acquisitions, a strong brand ties everything together. It builds trust with customers and employees, smooths the integration process, and shows the market you’re truly in control. If you want to turn a complex and multi-faceted portfolio into a single, compelling story that drives long-term value, branding is a non-negotiable.
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Numbers on a balance sheet are no longer enough alone. Today, investors want to see a brand that’s credible, cohesive, and ready for anything. A unified identity reduces risk, improves perception, and signals maturity, not only attracting stronger interest but also helping to secure higher valuations when it’s time to sell.
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Not always. While some acquisitions thrive with a complete overhaul, others only need alignment tweaks. We start with an in-depth brand audit to understand each business’s strengths and challenges, then focus your investment where it will have the biggest impact on portfolio value. We’ll never recommend spend for the sake of it.
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Every portfolio is different, so our Growhow approach is fully adaptable. We consider your acquisition strategy, market position, and long-term goals to create a brand framework that unifies without stifling individuality, ensuring every business strengthens your portfolio’s overall growth story.
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Timelines vary depending on portfolio size and scope, but we always start with an immersive and engaging brand workshop. From there, we develop a detailed plan that balances strategic depth with targeted efficiency, all tailored around your long- and short-term business goals. This way, you get meaningful results quickly, without sacrificing the quality needed for lasting growth.
