Dominion print
Balancing deep-rooted heritage with a bold print ambition.
Dominion is a second-generation, female-led, family-run business specialising in large and super-large format printing. When new leadership took the helm, the team recognised a need to modernise. We delivered a complete rebrand and digital overhaul, repositioning Dominion as a bold, full-circle print partner ready to grow in scale, reputation, and reach.
The challenge
After four decades in business, Dominion Print had built an enviable reputation in retail, construction, automotive, and events – working with world-leading names including JD, IKEA, Cadburys, and Jaguar Land Rover. Yet its brand no longer reflected the ambition, scale, or leadership of the company it had become.
Following the passing of founder Dominic, his daughter Verity stepped in as managing director, steering Dominion into a new era. The business needed a refreshed identity that honoured its deep-rooted family heritage while paving the way for ambitious growth. With goals to reduce reliance on print management companies and attract high-value clients directly, the challenge was to reposition Dominion as a confident, contemporary, and progressive brand built for the future.
Our solution
We started with a full brand workshop to uncover what makes Dominion, Dominion – that fearless, ‘big in print’ spirit that’s powered the business for more than 40 years, encapsulating both the scale of its large-format capabilities and the relentless ambition of its people. From there, we built a brand that wears this confidence loud and proud.
Visually, the identity channels print in its most expressive form: psychedelic-inspired graphics, punchy typography, and a vibrant colour palette that radiates creativity in abundance. It’s designed to make people feel the scale and energy of Dominion’s work before they even read a word. Although, its new tone of voice is equally expressive, designed to build belief in Dominion as a full-circle print partner, committed to making print the easiest part of any project.
Bringing the brand to life online, we delivered a performance-driven website underpinned by a detailed SEO strategy. Every page was built to attract high-value searches, showcase Dominion’s expertise, and convert curiosity into leads. Educational content sits at its core, starting with its print project playbook – an insight-rich guide helping agencies navigate the complexities of print. And, with a full keyword-led content plan in the works, the momentum is set to continue.
Finally, since we knew a rebrand alone wouldn’t be enough to pique journalists’ interest, we extended our thinking into launch and beyond. Positioning the playbook as the cornerstone of a wider PR and thought-leadership campaign, we paired a visual transformation with a value-led resource that demonstrated Dominion’s authority. Meanwhile, by anchoring these milestones in a strong commercial growth narrative and teasing more initiatives to come, we created a launch that felt cohesive, credible, and built for long-term impact.
Grace Lenihan
Senior account director, The Bigger Boat
