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BABY born.


A new website and ongoing digital activity to promote doll play and adventure for little ones.


BABY born is a leading doll manufacturer and creator of a world of adventure and discovery for children. Its dolls are designed for children from newborn – their first best friend to join them in their journey through childhood.

BABY born tasked us with creating a new website and a distinctive tone of voice to differentiate from sister brand Baby Annabell, as well as implement ongoing digital marketing strategy, scope out its content offering and manage its social media marketing.

A right result!


10,300

followers by end of 2020 – exceeding our 10k target

200%

increase in website click-throughs.

33%

increase in profile visits.

The challenge.


The Bigger Boat was handpicked to create and launch a new website for the BABY born brand thanks to our long-standing relationship with Little Tikes. Website live, BABY born required us to implement digital marketing strategies, build out a content offering and manage its social media – all with the objectives of raising brand awareness, improving user engagement and generally ensuring BABY born’s digital activity put the brand exactly where it should be in its sector: at the top of its game.

This is a really exciting next step for Zapf Creation in the UK. Having a targeted website with e-commerce capability will significantly improve customers interaction with our brands and help them make informed purchasing decisions. For the first time ever, customers will be able to browse and shop the full collection of Baby Annabell and BABY born products including dolls, clothing and a range of accessories all in one place.


Kasia Leskow
Marketing manager, Zapf Creation

We injected personality into each brand, provided a refreshed look for their digital presence and shone more of a spotlight on their fantastic range of dolls, clothing and accessories.


Charlotte Allen
Senior UI/UX designer
, The Bigger Boat

Our solution.


We worked closely with the client in brand immersion sessions and carried out thorough market research to precisely understand BABY born and its audience, objectives and unique selling points. We designed and built a website with a mobile-first approach and hassle-free checkout process, as we know the brands’ customers like to shop and consume content on the go. We created detailed tone of voice guidelines to differentiate BABY born in the marketplace and every piece of content we create adheres to the brand’s distinctive character and sound.

We’ve launched the BABY born blog, which serves as a hub of insights, updates and play inspiration. We continue to manage BABY born’s social media marketing, raising the brand’s profile across relevant social platforms and implementing effective seasonal campaigns that engage its following. Memorable campaigns include launching a big Easter egg hunt across the website and 2021 marks the brand’s 30th anniversary so we managed the announcements and continue to plan for surprises throughout the remainder of the year.

Style guides.


Zapf-Style-Guide-Cover-&-Spread-BB

Zapf-Style-Guide-Spread-BB

Website.


Visit the website

Up next...


Deuren marketing.


Deuren.
A joined-up approach to marketing to meet customers at every touchpoint.

Ready to start your next big project?

Talk to us, we’re here to help
Call us 01484 72 00 55
Email us ahoy@thebiggerboat.co.uk
Visit us

The Bigger Boat
The Watermill
Mirfield
WF14 8HE

Stalk us
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  • Close.
    • Case studies.
    • Showboat.
    • Creative.
      • Overview.
      • Web, UI and UX design.
      • Print design.
    • Branding.
      • Overview.
      • Brand workshop.
      • Brand identity.
      • Brand strategy.
      • Brand guidelines.
      • Brand tone of voice.
    • Website development.
      • Overview.
      • Headless.
      • Front end.
      • CMS.
      • Ecommerce websites.
      • CRM and ERP integration.
    • Content marketing.
      • Overview.
      • Auditing.
      • Strategy and planning.
      • Content creation.
    • Digital marketing.
      • Overview.
      • Paid search.
      • SEO.
      • Conversion rate optimisation.
      • Email marketing.
      • Analytics and reporting.
    • Social media marketing.
      • Overview.
      • Organic social.
      • Paid social.
    • About TBB.
    • Boat culture.
    • Meet the crew.
    • Join the crew.
    • Get in touch.
    • Subscribe.
    • The Captain’s blog.
    • FAQs.
    • Whitepapers.
  • Join the crew.
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