As the UK’s leading specialist in print finishing, Celloglas is well-known for its core product offering but struggled to raise awareness of its new or more innovative finishes. Despite the brand’s market position, it had a traditional and unscientific approach to marketing.
Objectives and KPIs
Celloglas needed our help to develop and deliver a marketing strategy to reflect the wide range of innovative and stunning products available. The main objectives were to develop and reposition the Celloglas brand, before creating and deploying a marketing strategy to support a wider business growth plan.
We see ourselves as part of the Celloglas team. As a retainer client, Celloglas benefits from the flexibility to supplement a core account team with specialist design, development and marketing skills and experience when required.
We've worked on everything from strategic planning, including customer journey mapping and marketing strategy development, to the design and build of a new website that clearly outlines the range of finishes available, along with case studies, inspiration and technical support.
We also produced stand designs and materials for two annual trade exhibitions alongside regular printed and email customer and employee communications, as well as digital marketing including SEO and paid search.
Business development director, Celloglas
Partnerships and growth director, The Bigger Boat