As the UK’s leading specialist in print finishing, Celloglas is well-known for its core product offering but struggled to raise awareness of its new or more innovative finishes. Despite the brand’s market position, it had a traditional and unscientific approach to marketing.
A right result!
increase in leads from paid search.
Google text ads conversion rate.
Objectives and KPIs.
Celloglas needed our help to develop and deliver a marketing strategy to reflect the wide range of innovative and stunning products available. The main objectives were to develop and reposition the Celloglas brand, before creating and deploying a marketing strategy to support a wider business growth plan.
We’ve only rolled out 10% of the opportunities identified, but it’s already making a difference to our business. By really analysing what our customers are looking for in a print finishing partner, we’ve been able to engage with our target audience much better.
Richard Pinkney Business development director, Celloglas
We work with Celloglas in a truly integrated capacity, even as far as the implementation of a CRM system that links to its website. This has helped Celloglas generate leads and revenue across all marketing channels.
Alison Lee Account director, The Bigger Boat
We see ourselves as part of the Celloglas team. As a retainer client, Celloglas benefits from the flexibility to supplement a core account team with specialist design, development and marketing skills and experience when required.
We've worked on everything from strategic planning, including customer journey mapping and marketing strategy development, to the design and build of a new website that clearly outlines the range of finishes available, along with case studies, inspiration and technical support.
We also produced stand designs and materials for two annual trade exhibitions alongside regular printed and email customer and employee communications, as well as digital marketing including SEO and paid search.