Increase overall conversion rate.
Increase in organic traffic conversion rate.
Increase paid search conversion rate.
Bounce rate reduction.
Increase in visit length.
Deuren required website design to perfectly match its luxurious, high-end product offering – and we had a few ideas about how we’d put that in practice. We’d already laid down great SEO foundations and the client didn’t want to see a drop in that search engine visibility.
We were tasked with updating the look and feel of the site, putting user experience at the fore and redesigning everything from a conversion point of view, all the while minimising the risk of change with Google.
With the end user in mind and keen to underpin the core values of the Deuren brand, we analysed all aspects of the website we’d previously worked on, minimising changes to structure but ensuring freedom for creativity.
Visuals are so important for renovation projects and Deuren’s website now meets user needs, offers inspiration and continues to drive conversions.