Duckhams wanted a new website that looked modern whilst maintaining its illustrious heritage. It was also important to offer B2B clients a truly innovative feature whereby they could find the nearest stockist of the correct oil for their customers’ cars, using just a registration number. The website design had to sell the story of Duckhams, which goes back over 100 years, whilst incorporating highly functional microinteractions and animations.
A right result!
A key audience group was garages throughout the UK. As a result, the website needed to act as a quick reference guide to the Duckhams range, as well as a tool for sourcing the correct oil of whatever vehicle the garage was servicing.
growth in organic traffic
increase in sessions per user