With so much going on in Duckhams’ website, our development team felt it was important to create a website that could be easily managed so that the client could feel empowered to make changes in the future. As a result, we incorporated a block-based design that could be reused to create unique layouts whilst using bold animations and subtle transitions to engage users and offer a high-end feel. We also created a host of features to realise the unique vision of the client.
These were: an API oil finder function (allowing users to search for specific oil based on their registration plate or selecting options), a custom distributor map (showing users their nearest stockist), and a bespoke heritage timeline (demonstrating the immense history of the brand in an engaging way). This new website is the first of a global rollout of approximately 25 across Europe, the Middle East, and Asia Pacific regions, which is why we developed the site to streamline future launches as much as possible, sharing assets, functionality and content.