CheckFire
Founded in 1975 as a small family business, CheckFire has grown into a trusted fire safety equipment supplier, maintaining its core values of care, trust, and passion. Known for its reliable fire safety products, CheckFire has partnered with The Bigger Boat for several years, focusing on content and digital marketing services. Ahead of its largest ever product launch, CheckFire aimed to enhance its brand awareness and visibility in the competitive fire safety market through a targeted PR strategy.
The challenge
Despite its longstanding reputation for dependable fire safety equipment, CheckFire faced a significant visibility gap in the sector – with competitors dominating media coverage and solidifying their leadership. The company needed to raise its profile while staying true to its core values, maintaining its humble, approachable tone. Its goals were to build trust with its audience, position itself as a reliable source of information, and increase its share of voice in a competitive market. In addition, CheckFire was preparing to launch its most significant product to date – the CommanderEDGE LFX fire extinguisher range for lithium-ion battery fires. To drive demand and boost brand awareness, the company needed to generate media coverage around this breakthrough product, while maintaining a steady flow of coverage for other company news, thought leadership, and reactive comment opportunities.
Our solution
PR was the answer to this challenge. So, we developed a proactive and reactive PR strategy aligned with CheckFire’s values and market objectives. By identifying core themes, we positioned the company as a trusted leader in fire safety. Establishing strong relationships with key publications and journalists enabled consistent, high-quality media coverage across fire safety and vertical outlets, driving significant brand awareness.
A standout achievement was the ‘State of arson 2024’ digital PR campaign, which analysed Home Office data to produce industry-specific fire safety guides. This secured media placements with a reach of 497,967 and 11 authoritative backlinks.
In one year, we delivered 73 pieces of coverage, reaching 39.3 million while boosting CheckFire’s share of voice by 60%. CheckFire is now recognised as an industry leader, with organic media features further cementing its credibility and authority.
A right result!
73 media mentions in one year
39.3 million editorial reach in one year
60% increase in SOV from an August to December period
66 downloads of the ‘State of arson 2024’ report
Carrie Webb,
Head of communications
