Escape Studios

Escape Studios needed a website to showcase its courses, products, and events in a far more interactive, engaging, and appealing way. Its existing website catered for two distinct schools - Escape Studios (creative courses) and Pearson Business School (corporate and professional), resulting in a ‘half-way house’ that wasn’t pleasing either audience. It was also built in Adobe Experience Manager which caused issues around workflow processes when making website changes.

The new website had to offer the best possible user experience, with exceptional accessibility. The goal was to ensure students would repeatedly visit the website to find insights, courses, and useful resources. It needed to provide an easy experience for new customers, while being simple for the internal marketing team to update.

Now, the Storyblok CMS permits greater autonomy for Escape Studios’ inhouse team, ensuring a simplification of the authoring experience and more consistent site for the customers. Customer journeys, SEO, user experience, and digital accessibility were considered from the start, ensuring Escape Studios’ digital presence is more aligned with its academic competitors and industry partners. Now, the website is more engaging, and it’s far easier for prospective and existing students to easily access and navigate to pages of interest.