increase in conversion rate.
increase in search visibility.
Excel approached The Bigger Boat requiring help to market the business, particularly in terms of social media activity. However, we spotted a disparity between the professionalism and calibre of the company and its products and its existing website. We advised that although a good social media strategy would indeed drive brand awareness and traffic, it would prove ineffective if the website wasn’t performing as it should.
Excel got on board with a design brief for a new website and it was agreed the new site should prioritise smooth functionality and simple but eye-catching design. Excel was keen to showcase its product and industry expertise without losing an inherent pride for its Yorkshire heritage