monthly return on ad spend.
increase in ROAS year on year.
saving in monthly ad spend.
FireSealsDirect required a website that offered an unprecedented user experience in terms of both ecommerce and content. The website was to build on FireSealsDirect’s brand, add value for a B2C audience, and be more efficient, up to date and user friendly.
Having worked with FireSealsDirect’s sister company, The Bigger Boat was quickly chosen to create this new and improved site, while also taking over paid search campaigns on a monthly retainer.
Originally, the website was scheduled to be built in 2021, but when we made FireSealsDirect aware that its current platform would be unsupported and unsecure in June, the decision was made to fast-track the site, leaving us with a two-month deadline.