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GB Projects

A brand overhaul to modernise a family-run furniture manufacturer.

Deliverables

CMS website

Front end

UI & UX design

Web development

Paid search

SEO

Copywriting

Content marketing

Print design

Brand strategy

Brand identity

Brand guidelines

Social

GB Projects supplies large-scale businesses in sectors, including retail and education, across the UK. This family-run company requested a major brand overhaul to support a new direction in business and better reflect its product offering.

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The challenge

As GB Projects celebrated 45 years of commercial furniture manufacture, it was decided a new identity was required to modernise the firm and support the progressive direction of the business.

We were commissioned to rebrand the business as it looked towards expanding the breadth of markets it already supplies, as well as oversee the design and build of a new website to better showcase its high-specification product offering.

Creating the abstract letter 'g' and 'b' from the two circular icons was one of those moments where you come up with an idea and instantly know it's the right one.

Doug Main

Creative director, The Bigger Boat

increase in users

increase in organic traffic

The Bigger Boat created a brand identity and website that truly showcases our business to its full potential. I couldn’t be happier with the end result, our new look marks the next chapter for our company and exciting times ahead.

Eddy Burrows

Managing director, GB Projects