Govox
Having experienced phenomenal growth in its first four years, wellbeing platform Govox was preparing for its next stage: securing additional investment to accelerate expansion in the UK and overseas. But while its technology and mission were undeniably powerful, the brand itself hadn’t evolved at the same pace. To attract investors and communicate its value with clarity and confidence, Govox needed a refreshed identity and digital presence – one that would encapsulate its purpose, elevate its professionalism, and signal maturity to the market.
The challenge
Founded after the tragic loss of friends to suicide, Govox was built on a powerful and deeply personal mission: to help organisations identify people struggling with their mental health and connect them with the right support before it’s too late.
As the business entered a crucial funding phase, the team recognised that its existing brand no longer reflected the sophistication or scale of the platform itself. What began as a grassroots movement had evolved into a proven wellbeing technology partner to schools, businesses, and sports organisations alike, but its visual identity and messaging hadn’t caught up.
The challenge was twofold: to honour the authenticity and empathy at Govox’s core, while also positioning the company as a credible brand investors felt compelled to buy into. Every element – from logo to language – needed to convey maturity, purpose, and global potential, helping prospective investors see both the emotional impact and the commercial opportunity that Govox represents.
Our solution
Poor mental health often isn’t outwardly visible, but Govox is uniquely placed to raise awareness and help organisations spot those who are struggling. The new brand identity had to reflect this implicitly, capturing the sensitivity of its mission while giving investors and stakeholders confidence in the business’s maturity and market potential.
Designing a brand system that projects credibility and clarity without losing warmth or humanity, we started with an abstract yet deeply symbolic brand icon. More than a letter ‘g’, it represents a brain for mental health, an ear for listening, and a speech bubble to encourage open conversation. The continuous looping line also reflects Govox’s holistic and proactive approach to wellbeing – and was developed with movement in mind to translate seamlessly across digital, video, and presentation formats.
To help bring the brand system to life, we chose a vibrant colour palette to counterbalance the seriousness of the subject matter. Govox helps turn difficult situations into positive outcomes, and its colour story needed to reflect this optimism. We also created unique icons for the platform’s three-step process – connect, identify, support – enhancing clarity and trust in how the technology delivers measurable impact.
To ensure the brand remains cohesive across all channels and future markets, we then produced comprehensive brand guidelines covering usage, tone, and digital application. These serve as an essential tool for consistency – crucial when communicating with investors, partners, and global audiences, and showing the effortless scalability of a brand.
This overhaul extended seamlessly into a headless website build too, aligning the brand’s design and digital experience. We redesigned the menu structure for clearer site navigation, ensured calls to action were prominent across the site, and incorporated digestible content that, importantly, very clearly communicates Govox’s messaging. The website now features resonating imagery of real people, while a mobile-first design accounts for usability improvements and will help users better engage with the platform.
The result is a confident and cohesive brand ready to scale internationally – one that resonates with users, commands investor confidence, and sets a strong foundation for continued growth.
After 
Before 
Jonathan Bentley
CMO and board director, Govox
Doug Main
Creative director, The Bigger Boat
