Microsoft Studios.

How we helped Microsoft Studios launch a website for a world-renowned Xbox game. 

UK game developer Lionhead Studios, part of Microsoft Studios, needed a website for the latest release of the famous Fable series. We were thrilled to be chosen to work as part of a team that helped deliver the website for the latest instalment in this legendary franchise.

A right result!


hits in the first hour after E3 announcment.

The challenge.

We were appointed by Lionhead to deliver the creative for the new website. The main objective was to excite and inform the huge fan base, as well as capture the essence of the game with Lionhead's art team.

It was an absolute pleasure working with you guys. The games team love it, especially the stage. Extremely nice work!

Kristen McGorry
Project lead, Microsoft Studios

Our solution.

In conjunction with a partner development agency, our part of this six-month project saw us design the site’s look, feel and function. Working closely with the creative and management team at Lionhead, our aim was to inject the humour and pathos synonymous with Fable.

We created a heraldic themed site, complete with a stage in which you can interact with key characters. There would be flags that heralded the latest news from Albion and a standalone ‘Villain’ section, which explains the unique feature of the game.