Microsoft Studios

Creating a themed website to launch leading Xbox game Fable.
CMS website
UI & UX design
Web development

UK game developer Lionhead Studios, part of Microsoft Studios, needed a website for the latest release of the famous Fable series. We were thrilled to be chosen to work as part of a team that helped deliver the website for the latest instalment in this legendary franchise.

The main objective was to excite and inform the huge fan base, as well as capture the essence of the game with Lionhead's art team.

The solution

In conjunction with a partner development agency, our part of this six-month project saw us design the site’s look, feel and function. Working closely with the creative and management team at Lionhead, our aim was to inject the humour and pathos synonymous with Fable.

We created a heraldic themed site, complete with a stage in which you can interact with key characters. There would be flags that heralded the latest news from Albion and a standalone ‘Villain’ section, which explains the unique feature of the game.

hits in the first hour after E3 announcement
It was an absolute pleasure working with you guys. The games team love it, especially the stage. Extremely nice work!

Kristen McGorry

Project lead, Microsoft Studios

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