High street art gallery brand identity.
Brand identity
Brand guidelines
Print design

Existing client Rickett Architects came to us with a new venture they were launching - a high street art gallery with space for creative businesses to work from. They’d already decided on the gallery’s name - Pavilion - and tasked us with creating its brand identity, guidelines, and a suite of deliverables.

The challenge

Starting with one gallery to begin with, the longer-term plan is to launch Pavilion nationwide, aiming to have different creative businesses located in each gallery. Although Rickett Architects will be working from the first space, it was crucial that the Pavilion brand be able to flex to fit tattoo studios, design agencies, and anyone with a creative eye who can use the space as inspiration.

The Pavilion brand needed to be modern and minimalist, yet bold - complementing the Rickett Architect brand but with its own distinctive look and feel. 

Our solution

Following initial mood boards and key concepts, we collaboratively refined these to one final route. From this, we created a suite of deliverables, plus brand guidelines so Pavilion can take what they need to create everything in house. 

The brand is bold and minimalist, with the bespoke wordmark taking inspiration from the way the client can move the gallery walls, guiding people through exhibitions to take the artwork in at their own pace.

For instances when artwork can’t be shown, we created a suite of textures and layouts inspired by materials used in the gallery: concrete, wood and paper. Why three? To reflect the brand icon we created (comprising three shapes), and background (featuring three triangles). The dominant background colour is white so as not to overpower any featured artwork. Our system works with and without imagery, as the typography and overall design are artworks in themselves.

It was a pleasure working with The Bigger Boat - a team of very talented and professional creatives who not only delivered above and beyond on the final product, but helped in defining the brief and ensuring the right message was delivered. We were well informed of progress during the design process, with concepts and developed designs presented at key stages. Any suggestions which we brought to the table were not only accepted, but evolved into something better than we could have imagined. The design guide has been very useful and helped to create consistency across all aspects of our project. I would not hesitate to recommend The Bigger Boat, and look forward to working on future projects with them.

Paul Watt

Director, Pavilion

A tight brief meant we quickly got to a visual style that felt right for Pavilion. We were able to flex our layout and typography muscles, and have a whole load of fun - a designer's dream to work on from the get go.

James Bornshin

Senior designer

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