We worked collaboratively with the client right from the very start of the project. Initial mood boards and brand guidelines were vital points in the process, to be outlined at the start of any creative project. We also factored in target audience, and case studies to plan a coherent structure before beginning the project.
We wanted to better target prospective students and design was a big consideration here. We were particular in our use of palettes – with punchy, vibrant colours – and included photography that would align itself more with the students. We ensured consistency across all materials to give it a unified feel.